Our Service Portfolio

The multiplicity of media network and the emergence of new media platforms coupled with the fragmentation of the media audience, have made media communication scene a difficult terrain to cope with literally. Brands are therefore saddled with the twin burden of being able to reach their diverse consumers and also able to track comments and feedback from them.

Our Approach

We provide important alerts, comments, events analysis and insights from the following media channels as they unfold:

• Monitoring of relevant programme content on Nigeria media stations
• Monitoring of News on Prints, TV, Radio and On-line.
• Monitoring of Social Media Network
• Advertising Compliance report on TV, Radio, Press, Outdoor including mobile ads (BRT Buses)
• Advertising Competitive information – SOE, SOV and Ad Cluster levels, Effectiveness rating etc
• Media Intelligence Trend reports
• Media Audience Patronage Research Reports
• Media Research
• Advertising Research
• Concept / Advert Materials Testing
• Image and Perception study
• Consumer Research
• Product Research

Modus Operandi

Our wealth of experience in monitoring the traditional media (TV, Radio, Press & Outdoor) over 17 years, offer the opportunity to provide seamless media alerts and information to clients:

Broadcast Media Monitoring (TV & Radio): We monitor the electronic media (TV & Radio) with an automated system which operates on-line and off-line system that enables real time monitoring and play-back function. We are the only monitoring company that uses both audio and visual software to monitor TV.
Programmes content are monitored live and via off-line for every mention and comments on your brand and competition. These are further analysed for possible insights. Such information is delivered to clients for prompt actions.
Print Monitoring: This service provides content overview and analysis of mentions, comments and brand focused write-ups in major national, regional and specialized publications. This is important for brands and corporate health management.
New Media (On-Line News, Blogs, Forum Website and Social Media) Monitoring These services are processed with the aid of special browsing software which is able to track all mentions and comments from all on-line, websites and social networking media sources. Reports from these various platforms are distilled, analyzed and provided in applicable formats for clients
Competitive Advertising Information (SOV): This report provides the relative and competitive media share of advertising by competing brands in the various media types. The report enables brand owners and planners weight the options available for tracking the competition and for better exploitation of the media by their brands. The report reveals the strength of each brand in each media types vis-à-vis the competing brands. The report is available on monthly, quarterly, half yearly and yearly or year-to-date basis
Media Intelligence Trend Reports: We provide detailed report on advertising spend across all media types and on specific medium on monthly, quarterly, half yearly and yearly basis.
The report delineates the advertising spends by product (advertisers) and brands. Thus you are able to rank big advertisers and top big brands on city, state, regional and national level periodically. It is in fact a synopsis of the advertising industry spend and income accruable in Nigeria on quarterly basis.
Media Audience Patronage Research Reports: The Nigerian media landscape is a web of myriad communication channels- electronic media, print media, out-of-home media, internet, GSM and still counting. The advertiser, brand managers, media planners and buyers are always saddled with finding the sure channels of reaching target audience to be able to deliver on campaign objectives. MMS Research, a subsidiary of Media Monitoring Services Nigeria Ltd, provides the needed data on Audience Media Patronage Habits, to enable media owners, planners and campaign managers reach their target audience effectively
Media Research: Media audience measurement; Television Audience Measurement, Radio Audience Measurement, Newspaper Readership, programme Evaluation etc.
Provides empirical & numerical data about media, vehicles & channels {TV (terrestrial & satellite/cable), Radio, internet sites, Newspapers, magazines etc} patronized. It also allows for a swift assessment of the media type that is most appropriate for carrying certain kind of messages for defined target audience.
Advertising Research: Pre-campaign study, Advertising Effectiveness/Post Campaign study etc.
This gives a comparative analysis of the performance and influence (in terms of reach) of various electronic, publication and outdoor vehicles. It also helps to ascertain the level of recall or otherwise enjoyed by own brand communication concepts /materials vis-à-vis competition.
Concept / Advert Materials Testing: This involves evaluating consumer response to a product idea/ advert concept prior to its introduction into the market.
Image and Perception study: Corporate Image & Perception Study, Brand Image & Perception Study etc.
It checks the mental associations, words/expressions, impressions and feelings that go with client brand(s) / organization. Secondly, it determines the perceived
strengths and weaknesses of client brand(s) / organization and also elicits the ultimate effect on product purchase/usage decisions.
Consumer Research: Brand Awareness, Usage and Attitude/Habit study, brand Loyalty, customer satisfaction study, Brand health check etc.
It concentrates on understanding the preferences, attitudes and behaviours of consumers as it relates to products/ services.
Product Research: product concept test, Name test, Packaging test etc.
Let you understand what customers really want, allowing you to tailor your product offering to meet their needs and giving you a real competitive edge. As the new product development process continues, product research helps you identify the key factors that matter to customers - showing you what to focus on.