Market Research Services
MMS Research Services
Consumer Research:
Brand Awareness; TOMA Usage and Attitude/Habit study Brand Loyalty Customer satisfaction study Mystery shopping Brand health check Feasibility studies Market segmentation
Product/Services Research:
Product tests: Concept tests, new product, name tests, package tests, taste tests, sniff tests Brand penetration Brand/Corporate image & perception study Employee satisfaction & Corporate reputation Brand equity
Media/Advertising, and promotion Research:
Media Audience measurement Pre and Post campaign evaluation Advertising concept test Programmed Evaluation
Social Research:
Project Monitoring, Evaluation & Tracking Opinion Polls Feasibility Studies for Social Interventions Impact and Attitude Change Studies Baseline, Midline (mid-term review) & End line surveys Knowledge, Attitudes and Practice (KAP) Studies